What is a SEO?
Search engine optimization (SEO)
is the process of increasing the
quality and quantity of website
traffic by increasing the visibility
of a website or a web page to
users of a web search engine.
SEO refers to the improvement
of unpaid results (known as "natural"
or "organic" results)
and excludes direct traffic/visitors
and the purchase of paid placement.
SEO may target different kinds
of searches, including image search,
video search, academic search,
news search, and industry-specific
vertical search engines.
Optimizing a website may involve
editing its content, adding content,
and modifying HTML and associated
coding to both increase its relevance
to specific keywords and remove
barriers to the indexing activities
of search engines.[citation needed]
Promoting a site to increase the
number of backlinks, or inbound
links, is another SEO tactic.
By May 2015, mobile search had
surpassed desktop search.
As an Internet marketing strategy,
SEO considers how search engines
work, the computer-programmed
algorithms that dictate search
engine behavior, what people search
for, the actual search terms or
keywords typed into search engines,
and which search engines are preferred
by their targeted audience. SEO
is performed because a website
will receive more visitors from
a search engine the higher the
website ranks in the search engine
results page (SERP). These visitors
can then be converted into customers.
SEO differs from local search
engine optimization in that the
latter is focused on optimizing
a business' online presence so
that its web pages will be displayed
by search engines when a user
enters a local search for its
products or services. The former
instead is more focused on national
or international searches.*
