What is a logo design?
Since a logo is the visual entity
signifying an organization, logo
design is an important area of
graphic design. A logo is the
central element of a complex identification
system that must be functionally
extended to all communications
of an organization. Therefore,
the design of logos and their
incorporation in a visual identity
system is one of the most difficult
and important areas of graphic
design. Logos fall into three
classifications (which can be
combined). Ideographs, such as
Chase Bank, are completely abstract
forms; pictographs are iconic,
representational designs; logotypes
(or wordmarks) depict the name
or company initials. Because logos
are meant to represent companies'
brands or corporate identities
and foster their immediate customer
recognition, it is counterproductive
to frequently redesign logos.*
